As a new blogger, I truly had no idea what a media kit even was, never mind what I should put in it. When you are just starting out as a blogger, reaching out to brands or sponsors can be intimidating but having a media pack or kit makes it simple.
And it's not all about stats. If you have had your blog for a matter of months, it is easy to take yourself out of the running and assume that your blog isn't 'big' enough to need a media pack. Whether you have 10 readers or 10,000 readers, a media pack can give brands an insight into your blog that a simple email can't and when opportunities do start to come your way, you are prepared with a professional response. Here are my tips to help you create a professional, polished media kit.
One of the main areas of confusion when it comes to creating a media kit is exactly what information to include. The purpose of a media pack isn't simply to tell a brand all there is to know about your blog. No one will think your blog is more desirable because you have sent them a big boring block of text. Be selective and tell them what makes you different and why they should work with your blog over the thousands of others in your niche. For me, my blog stands out because it focuses on luxury brands.
The key is to focus on your USP. If your blog stands out because you take captivating photos, make sure you include some of your best shots. Yes, of course you should include your Google Analytics stats but they're not the be all and end all. If your blog boasts a high level of engagement, make this your main focus. Above all, make sure that your own blogging personality shines through, after all this is what sets you apart from the rest of the blogging community.
To create a professional media kit, you will need to include your blog's logo as well as picture of yourself. If you are particularly interested in advertising opportunities, include a screenshot of your blog's homepage with the ad spaces showing. Include prices for each advertising option as this allows brands to visualize potential advertising opportunities with you. Your current monthly page views, page rank, domain authority, unique visitors, reader demographic and social media stats are all essential.
For full article: http://www.huffingtonpost.com/remie-lund/a-bloggers-guide-to-creat_b_9439782.html
More on Social Media Blogging: http://topbestlisted.blogspot.com/2013/09/Best-ways-get-social-media-traffic-your-blog-sites-Top-10-Best-Sharing-platforms-bloggers-Promote-blogs-free-Blogging-SEO-tools.html
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